Cookies & Privacy Policy

Processing of Personal Data at Habillo.com
Last updated: 2025-08-01

Habillo.com is owned and operated by Drift Sverige AB, a Swedish company dedicated to protecting the privacy of our users. This commitment complies with the EU General Data Protection Regulation (GDPR) and other applicable data protection laws in the countries where we operate.

This Privacy Policy (“Policy”) explains the types of information we collect when you use our e-commerce services, how we process and store that information, and your rights regarding your personal data.

By using Habillo.com, you agree to the terms of this Policy and consent to the collection, use, and disclosure of your personal data as described. If you do not agree, you may not be able to use certain parts of our services, including participation in surveys, promotions, and competitions.

1. What Information We Collect

Personal Data You Provide:
We may collect personal data that can identify you, such as:

  • IP address, timestamp, device data, referral source

  • Email address, first name, last name, gender, date of birth

  • Postal address, ZIP/postcode, city, phone number, ID number

  • Any responses provided in surveys, competitions, or customer interactions

Data Collected Automatically:
We automatically collect non-personal data when you use our site, such as:

  • Device type, browser version, and technical details

  • Usage statistics, traffic sources, language preferences, visit times, and clicks

2. How We Collect Information & Legal Basis

We collect personal data both directly from you and automatically from your device using cookies, tracking IDs, analytics tools, and similar technologies.

You can block cookies in your browser, but doing so may affect site functionality.

We process your personal data based on:

  • Your consent

  • Contractual obligations

  • Legal requirements

  • Our legitimate interests

3. How We Use Collected Information

We use your information to:

  • Respond to inquiries and support requests

  • Provide targeted offers and personalised marketing

  • Communicate with you via email, phone, or other channels

  • Resolve disputes, detect fraud, and ensure site security

  • Conduct research, analytics, and service improvements

  • Provide special offers and promotions

  • Comply with applicable laws and regulations

4. Information Sharing

We may share your data with:

  • Service Providers (customer service, marketing support, technical support, analytics, payment processors)

  • Marketing Partners (for promotions and campaigns, where legally permitted)

  • Authorities (when legally required)

  • Business Transfers (in case of mergers, acquisitions, or sales of assets)

International transfers outside the EU/EEA are safeguarded using EU Standard Contractual Clauses or other approved mechanisms.

5. Data Retention

We store personal data only for as long as needed to fulfil the purposes in this Policy or as required by law.

6. Direct Marketing

We may send marketing communications via email, SMS, phone, or other channels. You may opt out at any time via the unsubscribe link or by contacting us.

7. Children’s Privacy

Our services are not intended for individuals under 18, and we do not knowingly collect data from them.

8. Data Security

We apply encryption, pseudonymisation, access controls, and security audits to protect your data.

9. Policy Updates

We may update this Policy and will post the revised version here with an updated date.

10. Cookies

What are cookies?
Cookies are small text files stored on your device to improve your browsing experience. They allow us to remember your preferences, maintain login sessions, and provide tailored content and ads.

When you first visit Habillo.com, you will see a cookie consent banner allowing you to accept, reject, or customise cookie settings.

Reasons for Using Cookies and Similar Technologies

We may collect anonymous data through cookies and similar technologies related to:

  • Your interaction with our service

  • Device-specific details

  • Browser information

  • Visit patterns (e.g., timestamps, links clicked)

We may also allow third-party providers (customer support, marketing, analytics, ad tracking, or helpdesk services) to display ads or collect anonymous usage data. We never share personal data with third parties unless explicitly stated in this Policy.

Benefits of cookies:
Cookies can store information during and between visits, which is often necessary for technical operation, usability improvements, and tracking site activity.

Cookie Types and Purposes

Necessary

Cookie Purpose
Internal Essential for core site functions, security, privacy, and maintaining session integrity. They do not track activity outside our website.

Analytics

Cookie Purpose
Microsoft Collects behavioural insights (e.g., heatmaps, session recordings) to improve site design and usability.
Google Tracks interactions (page views, clicks) to improve performance, tailor user experience, and measure marketing effectiveness.
Visual Website Optimizer (VWO) Performs A/B tests and customises user experiences based on interactions.

Marketing

Cookie Purpose
Google Delivers personalised ads based on previous interactions and supports remarketing.
Criteo Provides dynamic retargeting and measures ad performance.
Microsoft Shows personalised ads on Microsoft platforms based on past visits.
Reddit Delivers targeted ads on Reddit and tracks campaign effectiveness.
TikTok Delivers personalised TikTok ads and supports remarketing.
Taboola Provides personalised content recommendations and dynamic retargeting.

You can change your preferences anytime via our Cookie Settings page.

11. AI Policy

We use AI tools to support research, idea generation, and analysis, but all final content is reviewed and fact-checked by humans. Any AI-assisted content will be clearly labelled.

12. Contact Information

Drift Sverige AB
Company ID: 559131-2771
BOX 3282, 10365 Stockholm, Sweden
Email: [email protected]